International Brands
Reviving a heritage brand
that has seen better times requires skills that are in short supply.
The Emerisque team were pivotal in the turnaround of international brands like Puma, Lee Cooper and others.
Value creation
Seeking under-performing international brands
A unique specialist private investment firm, Emerique acquires under-performing international consumer brands
Our repertoire of skills includes the ability to execute a turnaround strategy based on a combination of turnaround management, brand rejuvenation and emerging markets know-how.
What we do
Brand Skills - Emerging Markets Know How
Emerisque is a unique private investment firm and general partner that seeks to generate emerging market returns on a risk-mitigated basis. We value-invest in under-performing European and US brands with a substantial brand franchise, that can be rapidly scaled in the newer world economies.
The emerging markets represent the biggest growth opportunities for international consumer brands for the foreseeable future.
Acquisition Targets
- - European or US consumer brands from the UK, Italy, France or the US with strong heritage and global repute
Emerisque Focus
Emerisque looks to acquire such brands and turn them around with a focus on:
- - Our proven brand turnaround expertise
- - Margins in core markets
- - Market share in growth markets - accessing the enormous growth opportunities for retail brands in Asia and other emerging markets. Notably Asia: India, China, the Middle-east and Asia Pacific. Also Russia, Poland, Hungary, Romania and Turkey
- - Simplifying the business organisation and allocating costs and capital towards growth opportunities
- - Exploring exit / flotation opportunities that take into account the demand for brands amongst emerging market consumers and investors